As startups and small businesses, you’re faced with the challenge of rapidly building a brand and generating enough new leads to get you to your revenue goals. For content marketing to contribute to those goals, you have to post at a higher quantity than some of your more recognizable competitors.

But that doesn’t mean you should sacrifice the quality of your content. Both quantity and quality are essential to an effective content marketing strategy. This guide will teach you:

• The benefits you get from posting content as frequently as possible
• Why your content must also be high-quality, solving your customers’ problems
• Practical tips for publishing higher quantities of content without sacrificing quality