Content Outsourcing vs. Insourcing Guide

FREE GUIDE: Outsourcing vs. Insourcing

Stats & insights on the best way to scale your content marketing

Download the free guide here.

Did you know that 64% of B2B marketers outsource their content writing? 

Yet many marketing experts recommend building an in-house content team first. After all, no one knows your brand better than your people

So why should you (and 64% of marketers) put your content — the voice of your brand — into someone else’s hands?

One good reason is consistency. 

While over 92% of marketers believe that content is a top priority for their marketing organizations, 60% struggle to produce content consistently.

You’ve experienced this yourself. Some of the following phrases may even be commonplace:

“It’s something we should do, but it keeps getting put off.” 

“I wish we could be better about creating content.”

“We need to find a good writer for our team.”

What about scalability

According to HubSpot, companies who post content 16X per month generate a 3.5X increase in website traffic.

And companies that have published over 400 pieces of blog content receive 2X the traffic and 3X the leads as those with 301-400 posts. 

What about quality & results?

This is crucial, as only 42% of B2B marketers report that they’re effective in their content marketing efforts. 

These are just a few of the factors you should weigh when deciding between content outsourcing vs. insourcing. 

That’s why we’ve compiled this FREE guide full of stats & insights to help you make this decision. In the guide, you’ll learn:

  • Why you need to scale up your content marketing efforts
  • The advantages of a dedicated content manager (and team)
  • A side-by-side comparison of agency vs. in-house options
  • A checklist for evaluating a potential agency partner

If you’d like to learn more about the pros and cons of outsourcing vs. insourcing, fill out the form below to download the guide. 

Are you ready to choose between content outsourcing vs. insourcing?

Download our free guide now.