FREE GUIDE: Outsourcing vs. Insourcing

Did you know that 64% of B2B marketers outsource their content writing? 

Yet many marketing experts recommend building an in-house content team first. After all, no one knows your brand better than your people

So why should you (and 64% of marketers) put your content — the voice of your brand — into someone else’s hands?

One good reason is consistency. 

While over 92% of marketers believe that content is a top priority for their marketing organizations, 60% struggle to produce content consistently.

You’ve experienced this yourself. Some of the following phrases may even be commonplace:

“It’s something we should do, but it keeps getting put off.” 

“I wish we could be better about creating content.”

“We need to find a good writer for our team.”

What about scalability? 

According to HubSpot, companies who post content 16X per month generate a 3.5X increase in website traffic.

And companies that have published over 400 pieces of blog content receive 2X the traffic and 3X the leads as those with 301-400 posts. 

What about quality & results?

This is crucial, as only 42% of B2B marketers report that they’re effective in their content marketing efforts. 

These are just a few of the factors you should weigh when deciding between content outsourcing vs. insourcing. 

That’s why we’ve compiled this FREE guide full of stats & insights to help you make this decision. In the guide, you’ll learn:

• Why you need to scale up your content marketing efforts
• The advantages of a dedicated content manager (and team)
• A side-by-side comparison of agency vs. in-house options
• A checklist for evaluating a potential agency partner

If you’d like to learn more about the pros and cons of outsourcing vs. insourcing, fill out the form below to download the guide.