Stats & insights on the best way to scale your content marketing
Did you know that 64% of B2B marketers outsource their content writing?
Yet many marketing experts recommend building an in-house content team first. After all, no one knows your brand better than your people
So why should you (and 64% of marketers) put your content — the voice of your brand — into someone else’s hands?
One good reason is consistency.
While over 92% of marketers believe that content is a top priority for their marketing organizations, 60% struggle to produce content consistently.
You’ve experienced this yourself. Some of the following phrases may even be commonplace:
“It’s something we should do, but it keeps getting put off.”
“I wish we could be better about creating content.”
“We need to find a good writer for our team.”
What about scalability?
According to HubSpot, companies who post content 16X per month generate a 3.5X increase in website traffic.
And companies that have published over 400 pieces of blog content receive 2X the traffic and 3X the leads as those with 301-400 posts.
What about quality & results?
This is crucial, as only 42% of B2B marketers report that they’re effective in their content marketing efforts.
These are just a few of the factors you should weigh when deciding between content outsourcing vs. insourcing.
That’s why we’ve compiled this FREE guide full of stats & insights to help you make this decision. In the guide, you’ll learn:
If you’d like to learn more about the pros and cons of outsourcing vs. insourcing, fill out the form below to download the guide.
Download our free guide now.