What is Thin Content and How Do You Fix It?
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What is Thin Content and How Do You Fix It?

Creating content for the sake of creating content won’t help your SEO. In fact, it could end up hurting you. People are constantly consuming content across various channels — social media, websites, blogs, news outlets, and more. There’s a lot of noise out there, and the last thing anyone wants is more noise. So if…

How Long Does SEO Take to See Results?
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How Long Does SEO Take to See Results?

Among all the digital marketing channels, search engines offer a uniquely powerful return on investment. Once you create and publish SEO content, you can just leave it there and it’ll continue to work for you. Some content will generate traffic and leads for months, even years. This is a benefit that you won’t see from…

5 Sales Enablement Benefits that Come from Content Marketing
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5 Sales Enablement Benefits that Come from Content Marketing

The more revenue that your content can generate, the more valuable it will be to your business. Most of the time, this revenue-generating power comes through lead generation, search engine rankings, and social media engagement. However, an often overlooked use case for content is to leverage it as part of your sales enablement strategy. Like…

What is a Pillar Page and How Do You Build One?
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What is a Pillar Page and How Do You Build One?

Getting a piece of content to rank #1 on Google is an impressive accomplishment. Ranking multiple pages — that’s more impressive. But to set your website apart from your competition, you need to rank enough pages that humans and search engines alike recognize you as the trusted authority on your core areas of expertise. Enter…

How to Bring in Sales with Your Top of Funnel Content
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How to Bring in Sales with Your Top of Funnel Content

Top of funnel content is for brand-building, and bottom of funnel content is for sales. Ever heard this line before? *facepalm* It’s not that I don’t have empathy for the people who say this. Most of the time, they just want a clear-cut delineation between brand and lead generation campaigns. I get it. But still,…

What Are Some Common SEO Mistakes in Digital Content Production?
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What Are Some Common SEO Mistakes in Digital Content Production?

Everyone wants their content to rank #1 on Google. But that’s easier said than done. Earning a high search engine ranking doesn’t just happen. And it isn’t something you can hack. It takes intentional, strategic work to build up your authority and demonstrate to Google that you are a trustworthy enough resource to be displayed…

The 40 Most Helpful Tips from the Content Marketing Institute
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The 40 Most Helpful Tips from the Content Marketing Institute

If you follow FEARLESS on social media (click the icons above to find our pages), you’ve probably seen us share articles from the Content Marketing Institute. And for good reason: they’re such a darn good resource! The Content Marketing Institute is an educational organization dedicated to helping anyone who wants to learn about content, learn…

How to Address Customer Pain Points in Your Marketing Content
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How to Address Customer Pain Points in Your Marketing Content

If salespeople are going to take marketing content and send it to potential prospects, then that content had better provide some value to that prospect. Specifically, it should respond to key customer pain points. How you address pain points in your content will vary based on the stage of the buyer’s journey that you’re targeting….

5 HubSpot Academy Certifications Every Entrepreneur Should Earn
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5 HubSpot Academy Certifications Every Entrepreneur Should Earn

Although they’re technically a SaaS (software-as-a-service) company, HubSpot is generally best known as the pioneer of the Inbound Methodology. Their thought leadership truly transformed digital marketing and sales, and their content is often cited by HubSpot software users and non-users alike. But out of all their content, I’ve gotten the most value from the free…

SEO vs. PPC: Prioritizing Your Search Engine Marketing Tactics
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SEO vs. PPC: Prioritizing Your Search Engine Marketing Tactics

Earned vs. paid media: which is more valuable?  This fundamental question underscores every aspect of your marketing strategy. With content and search engine marketing, it takes the form of SEO vs PPC. We all know how important it is to drive traffic to your website, particularly traffic from active buyers. Search engine marketing is an…