You can’t launch a digital marketing campaign without written words: ad copy, landing pages, websites, social posts, blogs, nurture emails, sales decks, case studies. But writing effective content is time-consuming. Few B2B marketing and business leaders have time to do it well while managing other responsibilities. Which means if you aren’t hiring a content writer…
No matter how much time you spend vetting them, there’s always a chance you’ll end up with an underperforming marketing agency. If (or when) performance issues arise, you need to tackle them head-on before they balloon into critical problems. Here are five steps to addressing an underperforming marketing agency so you can get your campaigns…
Whether you want to generate leads or elevate your brand, content marketing is key to your business success. Content enables you to establish your brand authority, attract active buyers, and nurture them into customers by providing value. But what if you don’t have a good writer on your team? What if you don’t know which…
When I say “content marketing,” what comes to mind? If you’re like the vast majority of marketing leaders, it’s probably one of the following: “It’s something we should do, but it keeps getting put off.” “I wish we could be better about creating content.” “We need to find a good writer for our team.” While…
Most marketers agree that content marketing should be part of their strategy. But they often disagree on where it falls in the long list of priorities. Some say, “It just doesn’t work for our business.” Others will complain that: “We just don’t have the time to do it.” However, if you aren’t making content marketing…
Blogging: it’s the cornerstone of your content marketing strategy. With blog content, you can build brand awareness, increase website traffic, and generate leads and sales for your business. But how often should you post to your blog? This question generates some controversy among marketers. On the one hand, the more you post on your blog,…
If you follow FEARLESS on social media (click the icons above to find our pages), you’ve probably seen us share articles from the Content Marketing Institute. And for good reason: they’re such a darn good resource! The Content Marketing Institute is an educational organization dedicated to helping anyone who wants to learn about content, learn…
Although they’re technically a SaaS (software-as-a-service) company, HubSpot is generally best known as the pioneer of the Inbound Methodology. Their thought leadership truly transformed digital marketing and sales, and their content is often cited by HubSpot software users and non-users alike. But out of all their content, I’ve gotten the most value from the free…
Hiring a content agency doesn’t mean you’re outsourcing all the responsibility of creating content. You still need an in-house web content manager to own the process, manage the relationship with your agency, and coordinate with other marketing and sales efforts within your organization. There are many articles out there on what a content manager job…
I recently saw a comment on LinkedIn that went something like this: “All the brand equity in the world won’t help you make payroll.” This comment hits at one of the conversations happening among marketers, executives, and entrepreneurs alike. Brand equity is great and valuable. But you have real business needs right now. You may…
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