Every marketer has heard that “content is king.” We know that it’s critical for SEO, brand elevation, and lead gen. But small marketing teams often struggle with creating high quality content. This is often because there are too many demands on their time. However, even if you can only spare a few hours each week,…
When I say “content marketing,” what comes to mind? If you’re like the vast majority of marketing leaders, it’s probably one of the following: “It’s something we should do, but it keeps getting put off.” “I wish we could be better about creating content.” “We need to find a good writer for our team.” While…
Most marketers agree that content marketing should be part of their strategy. But they often disagree on where it falls in the long list of priorities. Some say, “It just doesn’t work for our business.” Others will complain that: “We just don’t have the time to do it.” However, if you aren’t making content marketing…
Blogging: it’s the cornerstone of your content marketing strategy. With blog content, you can build brand awareness, increase website traffic, and generate leads and sales for your business. But how often should you post to your blog? This question generates some controversy among marketers. On the one hand, the more you post on your blog,…
Your brand reputation impacts your customers’ buying decisions more than you realize. Especially in a B2B context, they care just as much about who they’re doing business with as they do what product they buy. They want a trusted partner who they can be proud to do business with. Nearly all marketers agree that branding…
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