Most companies are engaging in some kind of content marketing. However, according to most marketers, there’s a significant gap between how they are currently performing and how they want to perform. Consider the following stats from OptinMonster: 65 percent find it a challenge to produce engaging content 60 percent say they can’t product content…
There’s a simple trick to maximize your content marketing return on investment. It will shorten your sales cycle, bring in an audience that’s ready to make a purchase, and empower greater marketing and sales alignment. That trick is: Start from the bottom and work your way up. By that I mean, start by creating bottom-of-funnel…
Creating great content isn’t about waiting for a stroke of genius or waiting for the muse to strike. Creating great content is about developing a specific, repeatable process for generating consistent results — and then following that process even if you don’t feel like it. As a content agency, we have to deliver high quality…
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