There’s a reason every startup wants to engage in content marketing. It costs 62% less than other lead gen activities, while producing 7.8 times more web traffic. But 62% of businesses are capitalizing on this potential through outsourcing. While this may be a good option for some, it’s an even better idea to start out…
I recently worked with a startup that was in the process of bringing on a content marketing agency. We had the discovery calls. We laid out our objectives. They went through our CRM and came up with campaign ideas. But then they hit us with the price tag. And it was definitely outside our budget….
What’s harder: salvaging a struggling content marketing operation, or starting one completely from scratch? Probably the former. Not only do you have to build from the ground up, you have to do damage control if your brand’s been negatively impacted, rebuild all the systems for tracking success metrics, or reset your audience’s expectations for what…
When businesses start outsourcing their content marketing, they often look for a copywriter, even though content writing vs. copywriting are different skill sets. If you’re looking for someone to write clever and enticing ad copy, you should go for a copywriter. But if you want to establish your company as an authority in your industry…
If you’re considering whether to bring on an agency to help with content marketing and production, there are some important content outsourcing pros and cons you should consider. Making the decision to outsource isn’t something that should be made lightly. Sure, it may seem like an easy choice: you want to grow, and bringing someone…
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