5 Content Skill Sets Your Business Needs
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5 Content Skill Sets Your Business Needs

When people think of business content, I would imagine that written content is the first thing that comes to mind. However, content marketing at its fullest requires a variety of content skill sets beyond just writing. Different members of your audience want to consume content in different ways. So it’s on you to remove the…

5 Content Outsourcing Mistakes to Avoid at All Costs
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5 Content Outsourcing Mistakes to Avoid at All Costs

No relationship is perfect. The relationship between a company and their content marketing agency is no exception. As such, you should always be vigilant to identify and respond to content outsourcing mistakes. When these mistakes pop up, it’s rarely caused by just one side. And if you take the time to address them, you can…

6 Signs That it’s Time to Outsource Your Content Marketing
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6 Signs That it’s Time to Outsource Your Content Marketing

My last two roles have been with startups who thought it was time to outsource their content marketing initiatives. In both companies, the relationships fell through. The first had already brought on an agency prior to my arrival and let them go shortly thereafter. The second was in talks to work with an agency but…

5 Steps to Generating ROI-Positive Content
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5 Steps to Generating ROI-Positive Content

For startups and small businesses, everything comes back to revenue. So if you’re going to invest time in generating marketing content, you want to craft it to deliver a positive ROI. Of course, tracking ROI on your content can be a challenge. You may create a video that receives a million views on Facebook, but…